Why do we face a fake news problem, and what is the solution?  Part of the explanation is improved technology along with mental blindspots. But another part of the story is the fact that others have incentives to deceive us and we ourselves often lack incentives to get to the truth when it comes to topics like politics, religion, and alternative health. But we can do better, both as individuals and as a society. I show how to do both. As consumers of the news, we can trust ourselves on some topics and learn how to identify the experts for others. As a society, there's a lot we can do to clean up our informational environment and limit the damage of fake news.